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Customer-Centric Marketing: Putting the Customer at the Core

The contemporary consumer increasingly demands a fully personalised, seamless purchase experience. In response, industry leaders are deploying customer-centric marketing strategies. A customer-centric marketing approach empowers marketers to target particular customer segments with greater accuracy, allowing them to adapt communications to each segment’s particular affinities, preferences, and behaviours. As a result, businesses can deliver marketing content […]

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