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Why AI companies in the UK are booming

ai companies uk

According t a study conducted by management consultancy firm PWC, the global economic impact of artificial intelligence could represent $15.7 trillion by 2030. AI companies in the UK alone represent the potential for an additional £232 billion in growth. This will account for a 10.3% uptick in GDP, occurring directly as a result of AI […]

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What Is Customer Focus and How to Improve It

customer focus

There’s no denying that millions of companies do their utmost to ensure that customer focus is their number one priority. Although this sounds good on paper, if not implemented in the right way, the approach could fall the first hurdle. What Is Customer Focus and Customer Orientation? Customer focus is not only important for the […]

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How New Technology is Transforming Retail Marketing

retail marketing

Retail is undergoing a technological revolution. Augmented reality, social media, and digital wallets are just a few technologies that are changing the way we shop. These new technologies have been developed in response to changing consumer expectations. Now, customers expect their shopping experiences to be personalised, integrated and responsive. For example, research conducted by Wunderman […]

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Customer Centric Marketing: Putting the Customer at the Core

The contemporary consumer increasingly demands a fully personalised, seamless purchase experience. In response, industry leaders are deploying customer centric marketing strategies. A customer centric marketing approach empowers marketers to target particular customer segments with greater accuracy, allowing them to adapt communications to each segment’s particular affinities, preferences, and behaviours. As a result, businesses can deliver […]

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