Sales are the foundation of business – so the question “how can I improve sales?” is at the forefront of every CEO’s mind. The Internet is awash with tips, quick fixes, and suggestions on how to drive sales – however, in an era of continuous and rapid change, most of these become irrelevant seemingly overnight. Consumers’ expectations are constantly changing, transforming sales cycles and demand patterns. In the current climate, the only certainty is that of uncertainty, so businesses need to be able to constantly change and adapt.
However, there are technologies that can help companies acclimatise to this evolving landscape. In this article, we discuss five ways artificial intelligence can help businesses improve sales.
Index of Content
1. Boost engagement
Chatbots have come a long way since basic models were introduced in the early 2000s. Whereas once consumers dreaded interacting with a chatbot, now, research shows that 63% of people are comfortable interacting with artificial intelligence. However, this is far from the most remarkable statistic when it comes to engagement. According to a recent study, it appears that customers are far more willing to engage with content suggested by interactive messaging than emails. Whilst only 21.8% would open a marketing email, 75% would click on a message notification. Further to this, click through rates on messaging platforms were 30% higher than in email marketing campaigns.
2. Meet customers where they are
Perhaps customers’ willingness to interact with content delivered through messaging platforms has a relationship with their preference for these apps. According to research conducted by Business Insider, the top four messaging apps are far larger than the top four social networks.
This is particularly the case for millennial consumers, who show a marked preference for messaging apps over any other medium. Therefore, chatbots allow businesses to meet consumers on their platform of choice – which creates a more convenient, convivial customer experience that will improve sales.
3. Provide 24/7 service
Not only do chatbots help businesses to meet their customers where they want to be, but it also helps them serve them whenever they want. Today, consumers expect excellent service 24 hours a day, seven days a week. Many businesses simply couldn’t afford to staff 24-hour call customer service centres without seriously compromising on quality. However, chatbots provide a solution to this question – not only can they respond to customer queries instantly, they can ensure service is consistent and cost-effective.
4. Learn more about your customers
In today’s business landscape, knowledge is power. To improve sales, brands need to be able to preempt their customers’ preferences and needs. Although this might seem like it’s only possible with the help of mystic, this is no longer the case. Now, customer data holds the key to a wealth of information about customer behavior. Chatbots are a great way to capture this information, creating a platform where businesses have a unique opportunity to listen to their customers and collect granular data.
5. Guide customers through the sales funnel
Finally, chatbots help to actively guide customers through the sales funnel. First, they raise customer awareness, by actively offering assistance or making product suggestions. This interaction sparks interest, where the consumer may seek further information. Whereas normally the consumer might leave the company website and perform a search, a chatbot can keep them engaged. This spurs the lead towards their decision, and finally, action – where they convert. A chatbot can handle this entire sequence, which significantly streamlines the sales cycle.
Improve sales with chatbots
Chatbots are revolutionising the way we engage with brands. With chatbots, businesses can interact with their customers anywhere, at any time, and deliver consistent, high-quality service. The benefits of implementing chatbot technology are clear – which is why 80% of brands are looking to complete a chatbot initiative by 2020. Therefore, if you’re asking how your business can improve sales, maximise ROI, and improve customer service, the answer is a chatbot.